Mobile games
Asbghm
The Saudi knowledge game: explain the word before they beat you to it
- Category
- Mobile games
- Launched
- 15 March 2024
- Website
- asbghm.com
- Flutter
- Node.js
- MongoDB
- Firebase
Overview
Asbghm is a Saudi knowledge game that brings friends, family and colleagues around a single phone. A word appears on screen, and the player has to explain it to their team without saying it, while the timer counts down. Every correct answer is a point, every passing second adds pressure, and the team that gets ahead wins.
The game is built with authentic Saudi and Gulf content: words from everyday life, proverbs, pop culture and sport, so every player feels the game was made for them. Varied categories, difficulty levels and a scoring system keep every round different from the last.
Since launching in March 2024, Asbghm has become a go-to for family gatherings, team trips and corporate team-building events, and is available on iOS and Android.
Asbghm
Features
Explain the word before they beat you
Words from Saudi and Gulf culture that you explain to your team without saying them.
Scores and timer
A countdown timer and scoring system decide every round and keep the competition heated.
Made for teams and gatherings
From family evenings to corporate team-building, all you need is one phone.
Varied categories
Everyday life, proverbs, sport and pop culture, with difficulty levels for everyone.
On iOS and Android
One fast, lightweight app on both platforms, playable without an account.
The challenge
The party games in the app stores were designed for another culture: literally translated words, references Saudi players do not recognise, and an experience that loses its charm after the first round. We wanted a game made from our culture rather than translated into it, one that runs smoothly on any phone in anyone's hand at a gathering.
The hard part was balance: rich, refreshed content, rules you understand in seconds, and smooth performance across devices of every capability.
Results
Asbghm launched on 15 March 2024 on iOS and Android as the first product to carry the Rkiza name.
- Authentic Saudi and Gulf content, refreshed continuously.
- Rules you grasp in seconds, played from a single phone.
- Widely used at family gatherings and team-building events.
- The foundation that taught us how to build a product that serves millions.
